Institut Montaigne is a famous French independent think tank dedicated to supporting political and economic decision-making in the service of the common good. We were assigned the redesign of their corporate identity and the conception and creation of their website through 2 co-creative 5-days sprints.
Naming, Branding & Publishing
Desktop & Mobile UX/UI - Social Media
Institut Montaigne is a famous French independent think tank that produces and publishes numerous contents. Some (reports, action notes, issue briefs, etc.) are directly conceived and written by the Institute's teams, while others are the result of its members' contributions. In order to help readers better identify this variety of formats, Institut Montaigne has chosen Fllow to create a new corporate identity that can assist in distinguishing content contributed by its members while highlighting internal productions of the Institute.
In collaboration with the teams at the Institute, we found a name: 'Expressions by Montaigne,' to which we assigned a distinctive color.
Those who know us won't be surprised: we took this opportunity to propose a redesign of Institut Montaigne's corporate identity itself, so that the momentum driven by the new leadership is fully embodied in its communication.
In line with the corporate identity rework, the website has been redesigned in such a way that each content is easily identifiable based on its format, authors, and theme, reflecting the mission and expertise of the think tank.