The logo was designed to be more modern, refined, affirming a more premium positioning while keeping the playful and the childlike aspect of the brand since its debut. It contains in its very typography, an avatar expressing the smile Babilou. The design system makes it possible to be both sober in a context of corporate communication and very playful on the supports intended for the public.
Visual identity redesign
Indoor & Outdoor graphics
From the work of the previous workshop, we applied the new identity of Babilou to its web supports with a focus on the fluidity and serenity of the course.
In order to bring Babilou's new face to life, we have redefined the graphic design charter (window display, internal display, signage, etc.).
In order to empower the Babilou team following this workshop, we provided them with a Brandbook to guide them in the use of the charter and its applications, as well as in the use of different screens.
"Thank you, you brought us a great balance between experience and humility, drive and listen"
Benoît Lamezec, Digital transformation