Wyllit is the consumer brand of the Klitschko Ventures group founded by two-time world heavyweight boxing champion Wladimir Klitschko. We were called in for a 2 week double sprint in Hamburg to design the brand and imagine its possible applications in many areas.
Branding & Packaging
UX, Communication, Social
The logo refers to vitality, to the energy that we must feed to give the best of ourselves, thanks to the "/ W" which symbolizes the heartbeat. The design is very simple, efficient and universal so that this logo can be applied to all the entities that make up Klitschko Ventures as well as to all kinds of products.
We have designed and produced two publishing objects: the Camp Book for participants in the F.A.C.E. (workshops dedicated to managers to improve their skills), as well as a brochure presenting the sports halls.
The products offered by Wyllit are structured around 4 categories: Focus, Agility, Coordination and Endurance (F.A.C.E.). For each of them, we have assigned a specific color and icon so that the consumer can easily identify the benefits of the products. Each packaging highlights the ingredients of the product or, when the product allows it, we use transparent packaging.
The communication supports were designed according to an iconic and recognizable common structure. The diagonal recalls the logo and structures all the visuals.
Web & App
We have designed and produced two essential interfaces for the brand: the homepage of the site as well as the performance monitoring application for members of sports halls.
In order to use the "/ W" of the logo in a fun and inspiring way, we imagined a series of social posts where the Slash is embodied by real elements. A concept that can be adapted to infinity, depending on the themes or subjects that the brand could address.
"You brought to life a wonderful brand, fast, efficient, and with a lot of passion. Thank you so much - you really helped us to go a big step ahead."
Tatjana Kiel, CEO Klitschko Ventures