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La Bloomery

In one week, in collaboration with a French perfumer, we have re-imagined a brand of perfumes and cosmetics: from the name to the bottle, including the communication and dressing of more than 100 stores in France!
Branding, Packaging, Communication

Jour 01

Name search and validation

Jour 02

Search for logos and graphic universes

Jour 03

Logo validation and finalization

Jour 04

Illustrations and packaging

Jour 05

Display, brandbook and champagne!

01

Branding

After imagining the new brand name, we designed and produced a thin, delicate, feminine logo that reflects the values of the brand. The symbol of the open flower embodies the plurality of consumers and the variety of La Bloomery's products, while referring to the world of perfumes thanks to an organic and elegant execution.

02

Illustration

We have produced three styles of illustrations for each of the product lines: Premium, Classics, and Essentials. The illustrations express the naturalness, the authenticity of La Bloomery, via a rich universe where each customer will find the product that suits her!

03

Packaging

Simple packaging, which reflects the quality of La Bloomery products. Illustrations play a major role in the dressing of perfume bottles and contribute to a free, elegant and lively aesthetic.

04

Affichage

The work on the illustrations is also a strong pillar of the layout of the posters designed to promote the brand's products.

05

Boutiques

Do you want to accelerate the transformation of your brand?

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