Dii - Politico Group

Dii, a subsidiary of the Politico Group, identifies, analyzes and decodes the B2B trends of tomorrow, and shares them with professionals via training courses and confidential business events.

Strategy, Branding, Communication

Day 01

Brand definition: vision, promise, values, mission

Day 02

Positioning and baseline. Workshop around the trend book

Day 03

Graphic identity: logo and variations on different media

Day 04

Web storytelling & User Experience. Champagne!

Brand design

Well beyond the organization of professional events, Dii analyzes and decodes the B2B trends that will influence business leaders in the next 5 years. To highlight the real added value of their activity while capitalizing on the existing reputation of the brand name, we redefined the meaning of the initials in their acronym to create DII: Drive, Innovation, Insights. We also defined a graphic chart for DII in line with the group's: Politico Media.


After working on the brand identity and baseline, we needed to materialize and share Dii's expertise in B2B trend forecasting - their real value proposition. As few customers were aware of their skills in this area, we decided to design a "trend book" specifically for them: a concrete representation of the brand's value-added service that distinguishes it from it's competitors.

Web storytelling & UX

To bring form and substance to Dii's new layout, we also redesigned the homepage around the key brand pillars: its expertise (news, insights, networking and business intelligence) and its products (conferences).

Brand Book

Finally, to empower the Dii team following the workshop, we gave them a complete Brand Book: a how-to guide enabling them to use the graphic chart and its applications autonomously.


Strategy, Branding, Communication, UX



Strategy, Naming, Branding


Ensemble, en 5 jours, donnons un visage à votre projet !

Ready to co-create?

Ensemble, en 5 jours, donnons un visage à votre projet !

Ready to co-create?