Dii - Politico Group
Dii, a subsidiary of the Politico Group, identifies, analyzes and decodes the B2B trends of tomorrow, and shares them with professionals via training courses and confidential business events.
Brand definition: vision, promise, values, mission
Positioning and baseline. Workshop around the trend book
Graphic identity: logo and variations on different media
Web storytelling & User Experience. Champagne!
Well beyond the organization of professional events, Dii analyzes and decodes the B2B trends that will influence business leaders in the next 5 years. To highlight the real added value of their activity while capitalizing on the existing reputation of the brand name, we redefined the meaning of the initials in their acronym to create DII: Drive, Innovation, Insights. We also defined a graphic chart for DII in line with the group's: Politico Media.
After working on the brand identity and baseline, we needed to materialize and share Dii's expertise in B2B trend forecasting - their real value proposition. As few customers were aware of their skills in this area, we decided to design a "trend book" specifically for them: a concrete representation of the brand's value-added service that distinguishes it from it's competitors.
Web storytelling & UX
To bring form and substance to Dii's new layout, we also redesigned the homepage around the key brand pillars: its expertise (news, insights, networking and business intelligence) and its products (conferences).
Finally, to empower the Dii team following the workshop, we gave them a complete Brand Book: a how-to guide enabling them to use the graphic chart and its applications autonomously.