Focus is a company that from its inception has stood out for its boldness, creativity, and freedom. By creating the Gyrofocus, the first model of suspended fireplace, Focus has defied gravity. By making it rotate, Focus has multiplied its perspectives. By converting it to bioethanol, Focus liberates its hearth from one last constraint: space! Requiring no chimney, this energy allows the fireplace to be installed without any location constraints. Not to mention its simplicity and safety, the Gyrofocus Bioethanol is the embodiment of emancipation.

Ahead of the workshop and in collaboration with photographer Simon Jaulmes, we focused this campaign on freedom and developed a key visual to convey this message. Thus, the Gyrofocus rises, forgets gravity, and pierces through the clouds to continue its revolution beyond all material constraints.

To extend the experience of elevation offered by the Gyrofocus Bioethanol, we designed a website that doesn't scroll downwards... but upwards! As visitors scroll, they don't descend down the page but ascend into the sky while discovering the various facets of this new energy.