Otsuka Laboratories
Polycystosis is the most common genetic genetic disease and carriers are very often misinformed… yet, in life, it's always better when you're prepared!
Preperation
Social Strategy, Design of several creative routes
Day 01
Benchstorming and choice of one creative route
Day 02
Writing and Storyboard
Day 03
Shooting Objectives & adaptations
Days 04 & 05
Filming and editing follow-up
Brief
One Week Social + One Week Video! Design and carry out, in one week, a social communication campaign with video support.
Knowing is being able to predict
We joined forces with the Foxy agency, which developed the strategy and ensured the follow-up of the campaign, as well as with our partner Iségoria for the production of the videos.
Based on the strategy, co-created with Otsuka, we imagined a series of mini-films to raise awareness about the importance of information in preparing for and coping with this little-known genetic disease.
The films were designed as a series, available in the future, but also with the constraint of being able to express the idea in a single image in order to be able to create posters and photo posts.
Knowing is being able to predict | Ping pong
Knowing is being able to predict | The painting
Knowing is being able to predict | The "disguised" evening
Knowing is being able to predict | The box
