Gaya
For the start of the new season, Gaya is launching a bus and metro advertising campaign inviting Parisians to discover its two models of electric bikes: the compact, for traveling in pairs, and the cargo, for roaming around in a trio!
Day 01
Ideation around creative axes
Day 02
Conception of multiple creative concepts
Day 03
Art Direction
A/B Testing
Testing and Feedback collection
Days 04 & 05
Finalization and Adaptation of formats
Ideation
To support Parisians during their back-to-school season, Gaya decided to launch an advertising campaign highlighting its two models of French electric bikes: the compact and the cargo. The objective was to share the freedom and serenity that Gaya bikes provide while contributing to a new form of joyful and environmentally friendly mobility.
In just 5 days, we co-created an advertising campaign for the buses and metros of the Paris region. After a prolific initial ideation phase, we selected two approaches that we prototyped to be tested. This is a process that the Gaya community is familiar with, as co-creation is an integral part of the brand's DNA. The test results then allowed us to refine the idea, resulting in a warm and joyful campaign that highlights all the strengths of these amazing bikes and the emotions they carry!
Photography
After collectively defining and detailing the photographic concept, Gaya called on Chloé Gassian, known for her colorful and luminous touch!
Excerpt from the Shooting Objectives document:
Advertising campaign
