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Cygnes

Cygnes is a brand of ultra-durable tights, 100% made in France. Our collaboration began at their launch and continued through two co-creative sprints, resulting first in the creation of the Cygnes identity and, three years later, in its evolution!

Branding, UX/UI, Communication

Workshop 1

Brand identity and visual guidelines.

Workshop 2

Positioning, guideline evolution, and communication.

Branding

Cygnes is a brand that is both poetic and pragmatic: the choice of the swan metaphor was made to express loyalty, longevity, and its silky, graceful qualities, referencing the ultra-durability and exceptional comfort of their tights. Naturally, the logo embodies this evocative and meaningful symbol to represent the brand clearly, legibly, and sensitively.

Positioning

Cygnes offers tights that can be worn dozens of times — not only for obvious ecological reasons but also to empower wearers to live freely without worrying about potential snags turning into massive runs streaking across thighs and calves. With an inclusive approach that designs tights for all body types, Cygnes enables everyone to be who they want to be and do what they love.

For Cygnes, it’s not about fashion trends but about sharing an authentic expression of oneself without conforming to any fleeting styles. Moreover, practicality guarantees the carefree confidence everyone needs to do as they please. No one should feel restricted in how they dress, whether because of their body shape or lifestyle.

What Cygnes offers is the freedom to move, the support to take action, the inspiration to overcome doubt, and the celebration of those who challenge norms and drive change.

Photography

Cygnes product visuals are, above all, a vehicle for empowerment. The models are never static — they move, they play, they go beyond the product to convey its benefits: freedom, carefreeness, joy, and movement!

UX/UI

*Photos used for illustrative purposes only

Social Media

To convey the DNA of the Cygnes brand, we co-designed an editorial charter based on Cygnes' positioning, built around four pillars: practicality and style, social commitment, expertise and innovation, and comfort and care.

"Data" Social Media templates:

"Look" Social Media templates:

"Testimony" Social Media templates:

"Inspiration"Social Media templates:

Illustrations

Illustration for an "After Calendar"

Illustration for a chocolate bar

Beebs by Kiabi

Branding

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BeeBoss

Branding, UX, Communication

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Ensemble, en 5 jours, donnons un visage à votre projet !

Ready to co-create?

Ensemble, en 5 jours, donnons un visage à votre projet !

Ready to co-create?