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Beebs by Kiaby

Originally a 100% digital platform, Beebs' acquisition by Kiabi now allows it to establish a physical presence throughout France. The challenge was therefore to create a set of materials that resonate with Kiabi's identity while maintaining Beebs' uniqueness and ensuring a clear understanding of the different offerings.

Branding

DAY 01

Positioning strategy and brainstorming around creative directions

DAY 02

Graphic exploration of expression territories

DAY 03

Presentation of research and further development

DAYS 04 & 05

Definition of the in-store and digital media guidelines

Follow-up

Finalization and adaptation of all in-store materials

Branding

Thanks to its partnership with Kiabi and the expansion of its product catalog, Beebs is growing and must take this opportunity to showcase it! With its new in-store presence, Beebs by Kiabi becomes the only omnichannel second-hand platform in France, making it unique within the second-hand ecosystem and Kiabi. Beebs is a strong brand with a distinct and memorable identity, so it was important to preserve the essence of the brand.

The goal of this redesign was to embody this unique positioning while asserting our maturity. In collaboration with the teams at Beebs and Kiabi, we designed a logo that represents the union of the two brands while maintaining the historical identity of Beebs.

Instore

Beebs was originally a 100% digital platform, but its acquisition by Kiabi means that it now has a physical presence throughout France. The challenge was to create a set of media that would resonate with Kiabi's identity, while retaining Beebs' uniqueness and providing a clear overview of the different offerings.