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Wyllit is the mainstream brand of the Klitschko Ventures group founded by the two-time world heavyweight boxing champion, Wladimir Klitschko. We were called for a two-week double workshop in Hamburg to design the brand and imagine its possible applications in many areas.
Branding, Packaging, UI/UX, Communication

Workshop 01

Branding & Packaging

Workshop 02

UX, Communication, Social



The logo refers to the vitality, the energy supply we need to give the best of ourselves, using the "/W" which symbolizes the heartbeat. The design is very simple, efficient and universal so that this logo can be applied to all the entities that make up Klitschko Ventures as well as to all kinds of products.



We have designed and produced two publishing objects: the Camp Book for participants of the F.A.C.E. courses (workshops dedicated to helping managers overcome corporate challenges), as well as a brochure presenting potential fitness centers.



Wyllit products are organized into 4 categories: Focus, Agility, Coordination and Endurance (F.A.C.E.). For each of them, we have assigned a specific color and icon so that the consumer can easily identify the benefits of the products. Each packaging highlights the ingredients of the product or, when possible, we use transparent packaging.



The communication supports were designed according to an iconic and recognizable common structure. The diagonal recalls the logo and structures all the visuals.


Web & App

We have designed and produced two essential interfaces for the brand: the homepage of the website as well as the performance monitoring App for the members of the fitness centers.


Social Media

In order to use the "/W" of the logo in a fun and inspiring way, we imagined a series of social media posts where the Slash is embodied by real elements. A concept that can be adapted to infinity, depending on the themes or subjects that the brand could address.



One more thing! It is not quite our expertise but we could not resist the temptation to create a first visualization of what the fitness centers could be, organized in 4 spaces according to the pillars that structure the brand: Focus, Agility, Coordination and Endurance.


Feedback !

"You brought to life a wonderful brand, fast, efficient, and with a lot of passion. Thank you so much - you really helped us to go a big step ahead."

Tatjana Kiel, CEO Klitschko Ventures

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