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La Fabrique France•tv

The Fabrique France•tv gathers all the group’s technical teams. More than a subsidiary, this department is above all a brand, a quality label for French public broadcasting corporation.
Stratégie, Branding, Communication

Préparation

Survey of 1000 collaborator

Jours 01 & 02

Brand positioning & Naming

Jour 03

Brand Design & variations

Jour 04

First communication angles

Jour 05

Communication campaigns. Champagne!

01

Method

Involve all employees in the change strategy. Design and writing of an interactive survey for all employees to gather their opinion, to guide and feed the upstream phase of the workshop.

02

Positionnement, Naming et Brand design

For the channels and programs of France•tv, which require the implementation of reliable, flexible and innovative ressources, La Fabrique offers a service of expertise, support and realization of services adapted to their request.

After a workshop to define La Fabrique's mission, values, attitude and promise, we worked in synchronization with the France•tv brand department to define the new identity of the new entity.

03

Communication

The very fast progress of the workshops allowed us to propose, in addition, an internal communication campaign.

How to promote the values ​​and commitments of La Fabrique while claiming our belonging to the Group?

We produced a series of posters and videos featuring the iconic shows from France•tv.

The common point between all these programs? La Fabrique! (And we are proud to have made them!)

04

Plateforme de marque

05

UX & Prototyping

During a second workshop we were also commissioned to conduct a series of UX and prototyping workshops for the online services catalog of the new entity.

Need to accelerate your branding and identity projects? Don't hesitate, we would love to work with you!

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Let's be better together!Let's be better together!
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