Involve all employees in the change strategy. Design and writing of an interactive survey for all employees to gather their opinion, to guide and feed the upstream phase of the workshop.
La Fabrique France•tv
Survey of 1000 collaborator
Jours 01 & 02
Brand positioning & Naming
Brand Design & variations
First communication angles
Communication campaigns. Champagne!
Positionnement, Naming et Brand design
For the channels and programs of France•tv, which require the implementation of reliable, flexible and innovative ressources, La Fabrique offers a service of expertise, support and realization of services adapted to their request.
After a workshop to define La Fabrique's mission, values, attitude and promise, we worked in synchronization with the France•tv brand department to define the new identity of the new entity.
The very fast progress of the workshops allowed us to propose, in addition, an internal communication campaign.
How to promote the values and commitments of La Fabrique while claiming our belonging to the Group?
We produced a series of posters and videos featuring the iconic shows from France•tv.
The common point between all these programs? La Fabrique! (And we are proud to have made them!)
Plateforme de marque
UX & Prototyping
During a second workshop we were also commissioned to conduct a series of UX and prototyping workshops for the online services catalog of the new entity.