Karos

Karos is a court-voiturage® service, which propose home-work shared drives, integrated to public transport networks

www.karos.fr

Brand design

Karos is a multimodal court-voiturage® platform home-worker. Its smart solution connects passengers and drivers, according to their journeys and schedules, in order to provide a relevant and optimal home-work transport solution. Karos comes from «carrosse» (carriage), so we have chosen to fully exploit the world of magic to express the benefits of the service and the magic of the technology it uses.

Print campaign

Beyond the logo, we continued the declination of our concept on all communication medias. So we designed a campaign for passengers and drivers, using targeted messages to each of them. The crown is used to enhance the service user and the message puts forward the different perceived benefits, relying on the lexical field of magic to ensure the storytelling continuity.

Video storyboarding

3 mini films were also imagined. Each story aims to demonstrate the simplicity and the evidence of the Karos solution, which allows each problem to find its solution, as if by magic!

User experience

The user path has also been reinterpreted around the new concepts coming from the brand platform. The registration process introduces Oskar, Karos' avatar, symbolizing the intelligence of the solution. The registration process is an opportunity for him to present himself and gather all the information necessary to configure the application, while demonstrating its advantages.

BRAND BOOK

In order to empower the Karos team, we have provided a Brand Book that synthesizes the brand's vision and personality as well as creative and editorial recommendations on their various communication media.