Hello Marcel

Hello Marcel is the first connected personal assistant for parents. It provides clear, personalized responses to all searches related to children via text or Messenger, from activities and holiday organisation to shopping and advice.

www.hellomarcel.fr

BRAND DESIGN

Hello Marcel is a conversational bot. We created an ‘avatar’ logo which gives a face and a personality to this personal assistant. Midway between a typographic symbol and a character, we found a balance between empathy and discretion, playfulness and reliability to bring this personal assistant to life.

SOCIAL & WEB PRINCIPLES
BRAND BOOK

To allow the Hello Marcel team to roll out the results of the workshop, we gave them a keystone Brand Book complete with graphic guidelines and applications.