Hello Marcel

Hello Marcel is the first connected personal assistant for parents. It gives clear and personalised replies to activities searches, the organisation of holidays, purchases, or advice about kids via text or Messenger.

www.hellomarcel.fr

BRAND DESIGN

Hello Marcel is a conversational bot. Therefore, we created an ‘avatar’ logo which gives a face and a personality to this personal assistant. Midway between a typographic symbol and a character, we found a balance between empathy and discretion, between playfulness and reliability.

SOCIAL & WEB PRINCIPLES
BRAND BOOK

To give the Hello Marcel team their independence following the workshop, we provided them with a basic Brand Book with graphic guidelines and applications.