With its strong, statutory, and modular identity, BeeBoss’s role is to federate, protect and offer work to self-employed people. BeeBoss promotes the pride of being one’s own boss. The brand must therefore express its societal status, its commitment to freelance work, and its capacity to adapt as much to the needs of its partners as to those of its members.
To offer a relevant experience to users, we concentrated on 3 notions:
The application is used daily, so it must have ergonomic principles that are instinctive and efficient, and a minimum number of interactions per action.
To maintain a high challenge level for the user, we applied the principles of video game play (stats, rewards, challenges...).
The service deals with the crucial factor of money. The interface must therefore show precise and clear information, creating a trustful relationship with the user.
The creative challenge is particularly that of the distinction between zones of brand expression and user action zones. Therefore, we created coherent design codes so that the user knows where to look for information and where to act.
All the user action zones were signalled in a pure and minimalist fashion, with white background and sans serif fonts for easy legibility and use. The focus is on carrying out the action, with nothing to distract the user.
The zones where BeeBoss gives advice, motivation, and feedback to its members are strongly signalled. They are there to make the user act to improve themselves and accept more jobs. So, they must be attractive.